Most nonprofits have a strategic plan. Fewer have a way to turn it into measurable objectives that the board, the executive director, and staff work toward every month. WinTars helps nonprofit leaders close that gap using the Balanced Scorecard, a proven strategy execution framework adapted for mission-driven organizations.
WinTars is led by Francisco Ayala, a CPA with more than 20 years of experience in corporate strategy and performance measurement and executive education from the University of Chicago Booth School of Business. Services are available in English and Spanish.
WinTars helps nonprofit executive directors and boards turn their mission and strategic plan into clear objectives, measures, and initiatives using the Balanced Scorecard. We facilitate strategy workshops, build a strategy map and scorecard with your team, and set up a simple review rhythm so leadership can track progress and adjust. The goal is a strategy your whole organization can see, measure, and execute.
The Balanced Scorecard is a strategy management framework that links an organization's mission to specific objectives across four perspectives. For nonprofits, the mission sits at the top, and the perspectives become: the people you serve and your donors, internal programs and processes, learning and growth of staff and volunteers, and financial stewardship. Each objective gets a measure, a target, and an initiative, so strategy becomes something you manage, not just a document.
A nonprofit aligns strategy with its mission by translating the mission into a small set of strategic objectives, then connecting every program, budget decision, and staff goal to those objectives. A strategy map makes this visible on one page, showing how investments in people and operations lead to better programs and, ultimately, greater mission impact. When everyone can see that chain, it becomes easier to say yes to the right work and no to distractions.
Start with three to five strategic themes drawn from your mission, then write one objective for each theme in each Balanced Scorecard perspective. For every objective, choose one or two measures you can actually track, set a realistic target and timeframe, and assign an owner. WinTars facilitates this process with your leadership team so the objectives reflect your real priorities and data, not a generic template.
A strategic plan describes where your organization wants to go; strategy execution is the ongoing system that gets you there. Many plans stall because they lack measures, owners, and regular reviews. The Balanced Scorecard provides that execution system: it turns the plan into tracked objectives and creates a monthly or quarterly rhythm for reviewing progress and reallocating resources.
No. The Balanced Scorecard's creators adapted it specifically for public-sector and nonprofit organizations by placing the mission, rather than profit, at the top of the strategy map. Nonprofits often benefit even more than companies, because mission impact is harder to measure than revenue, and the scorecard gives boards and funders a clear picture of progress.
The most effective scorecards involve all three. The board shapes direction and approves the strategic objectives, the executive director and leadership team own execution, and staff help define realistic measures and initiatives for their areas. WinTars works with each group so the final scorecard has buy-in at every level.
A first strategy map and scorecard can typically be built in a series of workshops over about two to three months. Refinement continues over the first year as your team reviews results, improves measures, and links the scorecard to budgets and staff goals.
Cost depends on the size of your organization and the scope of support, from a single strategy workshop to a full implementation with ongoing reviews. WinTars offers options designed for nonprofit budgets. Contact us for a free conversation and a proposal tailored to your organization.
Yes. WinTars is based in the Chicago area and works with nonprofits of different sizes, both in person and remotely. Smaller organizations often see the fastest results because leadership can align quickly around a focused set of objectives.
Yes. WinTars provides Balanced Scorecard and strategy execution services in both English and Spanish, including bilingual workshops for boards and staff. This is especially valuable for organizations serving Hispanic and Latino communities.
WinTars combines the Balanced Scorecard methodology with AI and cloud tools, including digital strategy maps and dashboards, so your team can see objectives, measures, and progress in one place. We choose tools that fit your organization's size and existing systems, so tracking stays simple and sustainable.
Start with a free strategy conversation. We'll discuss your mission, your current plan, and where execution is getting stuck, then recommend a practical next step, whether that's a single workshop or a full scorecard implementation. Email francisco.a@wintars.com to schedule.
